| Summary: | 碩士 === 國立交通大學 === 工業工程與管理系 === 90 === Recent years, semiconductor industry has achieved a remarkable development and, at the same time, has forwarded the growth of other related businesses. Moreover, semiconductor processing equipment firms play an important role in the supplying chain; consequently, total amount of sale has grown in times. However, competition is getting keener and keener, equipment firms have to set up marketing strategies to improve their strength in competition.
Dr. Eliyahu M. Goldratt established TOC（Theory of Constraints） in 1986. At the beginning, the theory was only applied on production management, but recent years, TOC has been expanded on project, distribution management and marketing strategies. TOC overthrew traditional management models, and asserted that enterprises should be independent from original management models to develop competitive marketing strategies.
By using the thinking process of TOC, this research finds out core problem of the target company, inspires marketing strategies that the target company needs for the future operation and analyses required ideas and their priorities.
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