The Study of Sponsorship Benefit of the 8th Annual Martell Skins Golf Classic
碩士 === 國立體育學院 === 體育研究所 === 90 === The purpose of this study was to investigate the media exposure benefit, cognition benefit, and activation of “the 8th Annual Martell Skins Golf Classic”. The research was marched by Content Analysis, Questionnaire Survey, and Field Observation. Eventually, the s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/j427yd |