The Utility Model of Perceived Value and Perceived Risk：A Case in Automobiles Purchase Decision
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 90 === Abstract Perceived value and perceived risk have been proposed to have different influences on consumer decisions. However, most previous researches discuss either perceived value only or perceived risk only when studying consumer behaviors. This study adopt...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/s99a4a |