A study of optimal media schedules planning under duopoly competition

碩士 === 國立中興大學 === 行銷學系 === 90 === abstract

Bibliographic Details
Main Authors: Chao-Jung Chu, 朱昭蓉
Other Authors: Shihyu Chou
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/64287841755524574686