A study of optimal media schedules planning under duopoly competition

碩士 === 國立中興大學 === 行銷學系 === 90 === abstract

Bibliographic Details
Main Authors:	Chao-Jung Chu, 朱昭蓉
Other Authors:	Shihyu Chou
Format:	Others
Language:	zh-TW
Published:	2002
Online Access:	http://ndltd.ncl.edu.tw/handle/64287841755524574686

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spelling	ndltd-TW-090NCHU04020332016-06-27T16:08:43Z http://ndltd.ncl.edu.tw/handle/64287841755524574686 A study of optimal media schedules planning under duopoly competition 雙佔競爭下最適廣告媒體排程決策之研究 Chao-Jung Chu 朱昭蓉碩士國立中興大學行銷學系 90 abstract Shihyu Chou 周世玉 2002 學位論文 ; thesis 78 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中興大學 === 行銷學系 === 90 === abstract
author2	Shihyu Chou
author_facet	Shihyu Chou Chao-Jung Chu 朱昭蓉
author	Chao-Jung Chu 朱昭蓉
spellingShingle	Chao-Jung Chu 朱昭蓉 A study of optimal media schedules planning under duopoly competition
author_sort	Chao-Jung Chu
title	A study of optimal media schedules planning under duopoly competition
title_short	A study of optimal media schedules planning under duopoly competition
title_full	A study of optimal media schedules planning under duopoly competition
title_fullStr	A study of optimal media schedules planning under duopoly competition
title_full_unstemmed	A study of optimal media schedules planning under duopoly competition
title_sort	study of optimal media schedules planning under duopoly competition
publishDate	2002
url	http://ndltd.ncl.edu.tw/handle/64287841755524574686
work_keys_str_mv	AT chaojungchu astudyofoptimalmediaschedulesplanningunderduopolycompetition AT zhūzhāoróng astudyofoptimalmediaschedulesplanningunderduopolycompetition AT chaojungchu shuāngzhànjìngzhēngxiàzuìshìguǎnggàoméitǐpáichéngjuécèzhīyánjiū AT zhūzhāoróng shuāngzhànjìngzhēngxiàzuìshìguǎnggàoméitǐpáichéngjuécèzhīyánjiū AT chaojungchu studyofoptimalmediaschedulesplanningunderduopolycompetition AT zhūzhāoróng studyofoptimalmediaschedulesplanningunderduopolycompetition
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A study of optimal media schedules planning under duopoly competition

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