A study of optimal media schedules planning under duopoly competition

A study of optimal media schedules planning under duopoly competition

碩士 === 國立中興大學 === 行銷學系 === 90 === abstract

Bibliographic Details
Main Authors:	Chao-Jung Chu, 朱昭蓉
Other Authors:	Shihyu Chou
Format:	Others
Language:	zh-TW
Published:	2002
Online Access:	http://ndltd.ncl.edu.tw/handle/64287841755524574686

Description
Summary:	碩士 === 國立中興大學 === 行銷學系 === 90 === abstract