Application of the Balance Scorecard to the Small and Medium Non-life Insurance companies in Taiwan-With the Goal of Establishing a Strategy-Focused Organization

• Main Author: 吳明青
• Other Authors: 林建智
• Format: Others
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/08296965951007108883

碩士 === 國立政治大學 === 經營管理碩士學程 === 90 === Application of the Balance Scorecard to the Small and Medium Non-life Insurance Companies in Taiwan — With the Goal of Establishing a Strategy-Focused Organization Abstract This thesis undertakes the Balanced Scorecard (BSC) concept to examine the issues related to establishing a strategy-focused organization for the small and medium non-life insurance companies in Taiwan. It emphasizes on the issue of macro-business crisis and intends to awake the target companies’ perception on their economy mission. The BSC is one vehicle in strategy implementation based upon survey and practical application, and able to accomplish economy mission of target companies with streamlined map. With respect of the BSC fundamentals, target companies need to understand the basic proposition of strategy management planning, then analyze five perspectives of the BSC, namely finance, customer, performance, marketing, internal, and learning and growth. With the above perceptions, the following rules need to be undertaken: establishing a strategy map and scorecard (rule 1), integrating resources of organizations under the strategy (rule 2), transforming the strategy into the staff’s routine job (rule 3), making the strategy as a continuing procedure (rule 4) and conducting a change plan by the senior management (rule 5). As the conclusive recommendation, certain mechanisms integrated for facilitating practical availability are submitted to small and medium non-life insurance companies in Taiwan: 1. Key differentiated strategy — targeted markets: a “Sweet Inn”; 2. Merit evaluated based on certain assumptions; 3. Demonstrated service agreements among units; 4. Integrated compensation system; and 5. Revised budgeting plans. Keywords: The Balanced Scorecard、The Strategy-Focused Organization、Economy Mission、Five Perspectives、Change Plan、Sweet Inn