The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.

The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.

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碩士 === 國立政治大學 === 廣告學系 === 90 === An Abstract The study based on some consumption phenomenons at the present day .People usually said, "What I have, what I am". Many people used to buy something to show themselves. The Research uses one personality characteristic cons...

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Main Authors: Chun -yi Yang, 楊純宜
Other Authors: Cheng Kuo
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/32567052772408739521
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spelling ndltd-TW-090NCCU04710052016-06-27T16:09:31Z http://ndltd.ncl.edu.tw/handle/32567052772408739521 The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies. 以情緒強度、物質主義傾向來探討自我表達消費動機、衝動性消費與享樂購物傾向 Chun -yi Yang 楊純宜 碩士 國立政治大學 廣告學系 90 An Abstract The study based on some consumption phenomenons at the present day .People usually said, "What I have, what I am". Many people used to buy something to show themselves. The Research uses one personality characteristic construct（Affect Intensity）and one psychological construct（Materialism） to investigate some consumer behaviors, i.e., Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies. Eight hypotheses that reflect theoretical relationships between the constructs and consumer behaviors are proposed and tested. Results support the study premise that consumer behavior is a manifestation of the underlined personality and psychological constructs. Cheng Kuo 郭貞 2002 學位論文 ; thesis 126 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 廣告學系 === 90 === An Abstract The study based on some consumption phenomenons at the present day .People usually said, "What I have, what I am". Many people used to buy something to show themselves. The Research uses one personality characteristic construct（Affect Intensity）and one psychological construct（Materialism） to investigate some consumer behaviors, i.e., Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies. Eight hypotheses that reflect theoretical relationships between the constructs and consumer behaviors are proposed and tested. Results support the study premise that consumer behavior is a manifestation of the underlined personality and psychological constructs.
author2 Cheng Kuo
author_facet Cheng Kuo
Chun -yi Yang
楊純宜
author Chun -yi Yang
楊純宜
spellingShingle Chun -yi Yang
楊純宜
The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
author_sort Chun -yi Yang
title The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
title_short The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
title_full The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
title_fullStr The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
title_full_unstemmed The Research in Effects of Materialism, Affect Intensity on Impulse Consumption, Self-expressive movites, and Hedonic Shopping Tendencies.
title_sort research in effects of materialism, affect intensity on impulse consumption, self-expressive movites, and hedonic shopping tendencies.
publishDate 2002
url http://ndltd.ncl.edu.tw/handle/32567052772408739521
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