| Summary: | 碩士 === 國立政治大學 === 科技管理研究所 === 90 === Due to diversification of society and products, enterprises take professional administrative method to catch up with the trend, and hope get the best advantage with professional aspect. Enterprises doing so as mentioned above and variable consumption market ,which make a distance and gap between users and makers. A lot of reports show that it could make information communicate more completely between designers and consumers and products have been understood by consumers through marketing department. The objective of the research is to discuss the interrelationship of marketing and industrial design department and impact on performance of new products during development of new products.
The sample is based on companied which get The Symbol of Excellence (SOE) award and good design award .There are 555 questionnaires issued, 75 effective questionnaires and percentage of reply is 13.51%。
According to the result of research, the interrelationship of marketing and industrial design department doesn’t relate to performance of new products directly during development of new products. However, it has to consider the development stage of new products. In some stages, it could enhance the performance of new products and some couldn’t.
Moreover, enterprises are supposed to recognize the types of new product project before developing new products. Different types of new product project and according to different degree the interaction between marketing and industrial design department during steps of new product development could get better performance of new products.
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