Senior Community Investment Project Analysis—Shuan Ho project (Showcase)

• Main Authors: Cheng-Shien Chen, 陳政憲
• Other Authors: Shiuh-Nan Hwang
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/58132290287312774464

碩士 === 銘傳大學 === 管理科學研究所碩士在職專班 === 90 === Abstract As the average life expectancy continues to rise among the population in developed countries thanks to the leading medical and technology advancement, Taiwan surpasses the gateway as an agine society with 7% of senior citizens as set by the World Health Organization WHO,bringing Taiwan into an “Aging Society”, Thus senior homes have mushroomed, presently, Taiwan’s retirement homes paid by the occupants have a tendency to take shape into the form of exclusive residential communities designed for middle-aged and senior citizens. And more and more of the developers are jumping on the wave in a somewhat untapped market sector, how best to propose study in senior community residential investment projects has become an issue that interests both the government and the property developers. In light of which, this thesis attempts, by showcasing the Shuan Ho project, to map out a principle to be included in a probability study for developing senior residential community projects that calls for conventional financial logistics and analysis in the strategic and marketing perspectives with which to offer constructive references to relevant authorities and property developers. As the findings concluded by the evaluation, this article will provide the feasibility assessment and developing into a running plan. From the actual showcase study of the senior residential community, developers incorporating this case into their investment proposal will surely add value and effectiveness to their actual investment project.