| Summary: | 碩士 === 銘傳大學 === 設計管理研究所 === 90 === Recently, the competition between industrial design companies has increased rapidly and seriously. In order to advance their achievement, many industrial design companies has began to improve service quality.
The major purpose of this study is to explore the perceived quality of clients for industrial design company’s service quality. There are two main study steps of this research. The first one is to make a preliminary study on basic theory of service quality. In the second place, the researcher has visited many industrial design companies and their clients in Taiwan to get some information about the provided process of design service and clients’ perceived quality.
The result of this research has issued that the characteristic of design service is similar to the professional one’s, and the clients perceive design service usually by it’s technical and functional quality. Besides that, the facts which effect the clients to perceive and evaluate design service could be the competence, tangible, reliability, condition, availability, reaction and attitudes of design service.
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