A Study of Effect the Store Message and Emotion on Consumers’ Behavior---Using Clothing Retail Stores as an Example
碩士 === 輔仁大學 === 織品服裝學系 === 90 === Due to space and facilities for leisure are limited, shopping becomes one of important activities for people in daily life. However, the research of Ashley (1997) finding the re-buying rate is going down. There are two reasons which one is the same or similar type o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67847448926541154124 |