The Use of Audio-Visual Materials among College Students

• Main Author: 羅淑姐
• Other Authors: 林麗娟
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/64780480009608473659

碩士 === 輔仁大學 === 圖書資訊學系 === 90 === The use of audio-visual material is one important area for reader studies. Through the investigation of how college students utilize the audio-visual materials will help the library to improve its services. In the study, reactions toward the use of audio-visual materials were assessed among two groups of respondents: undergraduate students and staffs from department of audio-visual service in the university libraries. The research investigated how audio-visual materials related to students’ daily life and their experiences of utilizing audio-visual services in the school libraries. Before the investigation, interviews were conducted among students and AV staffs (from audio-visual service departments in Chung-Yuen and Cheng-Hwa University libraries) to identify the most concerned issues for AV services. To assess reactions from AV staffs, a total of thirty-three questionnaires were sent to the public and private universities (not include the technology colleges, open universities and colleges), but only twelve of them were responded. To assess responses from students, 900 questionnaires were given to college students, however, 790 of them were returned, and only 760 of those received were valid for further analysis. The results showed that for students, the major intent of using audio-visual material were killing time and entertainment. Audio CD for pop music and VCD for western culture movies were the most frequently used types. The students usually acquired these materials by borrowing from friends or purchasing from stores. Homes and apartments were the main places they used the media. Among the students, 41.4 % of them never used the media provides by libraries in the schools. The main reason for not using audio-visual materials in campus was unfamiliarity with what had provided by libraries. Most students used the media from the library for fulfilling course requirements or just for killing time. The most popular medium was videotape for movies. Students often knew the audio services from friends, classmates or teachers. As for students’ motivation to use the media, “personal interests” was the main factor. The study also analyzed differences in motivation, types of use, content, methods of acquiring and purpose for using audio-visual materials among different genders, grades, colleges and grade levels Finally, to widely apply audio-visual materials in students learning, it is suggested that university libraries understand more about real needs and interests from the students. The use of media should be promoted and used to help teachers in their teaching activities. Besides, the policy for servicing audio-visual materials should be more flexible and proactive to fulfill student learning needs.