A Research on Supply Chain Partnership by the Perspective of Relationship Marketing-Take Taiwan Top 1000 Manufacture as Examples

• Main Authors: Yu-Chin Liang, 梁玉青
• Other Authors: Rou-Ying Zeng
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/tmcv7x

碩士 === 逢甲大學 === 企業管理所 === 90 === Abstract In the 21 century, the system of supply chain management is a style of business cooperation in vertical channel integration. Partnership is the appropriate relationship style for supply chain management system, which is highly praised by the supply chain management researchers. However, many studies suggest that supply chain partnership have high failure rate. Therefore, how to reduce the failure rate by relationship management is an important issue. The purpose of this study is to examine the effects of trust and commitment inter-organizations, its consequences and reciprocal effect. We take top 1000 manufacturing companies as examples, and we research in the position of manufacturers. Then we mail 643 copies of questionnaires, and 111 copies are retrieved. Eliminating 5 useless copies, there are 106 effective copies. The effective rate of retrieve is 16.5%. Based on the descriptive analysis, factor analysis, correlation analysis, regression analysis and linear structure relation analysis, we obtain the results and finding as follow： 1.Manufacture’s trust has a positive effect on affective commitment with supplier. Then manufacture’s trust and affective commitment have a positive effect on loyalty with partnership. 2.Supplier’s product characteristics have a positive effect on trust with manufacture. Then manufacture’s trust has a positive effect on loyalty with partnership. Therefore the quality, price and service of supplier’s product will positively strengthen the relationship trust and loyalty of manufacture. 3.Supplier’s inputs of relationship characteristics have a positive effect on trust and affective commitment of manufacture. Then manufacture’s trust and affective commitment have a positive effect on loyalty with partnership. Therefore the goal consistency, communication and dependence with supplier will positively strengthen the relationship trust and affective commitment of manufacture. Finally, according to the conceptual framework and research findings, the author provides some meanings and suggestions in the theories, empirical studies, practices and future directions.