The Impact of Relationship Quality on Loyalty in B2C Ecommerce ─ Exploring the Moderating Effects on Service Quality of the Third-Party Logistics
碩士 === 逢甲大學 === 企業管理所 === 90 === Abstract Internet has became a new marketing channel for enterprises due to it’s characteristic of boundless. But, there are many web sites in Internet, so the consumers usually browse a web quickly. Thus, it’s the most important issue for Internet stores that how...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ad4g93 |