| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士在職專班 === 90 === ABSTRACT
There are many advantages in marketing products via Internet, such as operating around the clock, no space and territory limit, easy navigation, and lower prices. These advantages make the business of e-commerce prospering, and a subsequently increasing competition among the industry. However, due to the customer has not accustomed to such shopping style, the growth of e-commerce is not as expected. According to the past researches, the online-store entry barrier is relatively lower, but with high competition and rapid changing. The performance of e-commerce largely depends on information technology, business model and economic scale. That is to say, many types of resources are required for online-store. Hence, how to get the resources during the shortest time and maintain the quality of the obtained resources is the critical issue of the online-store management.
Based on resources-dependency theory, this study discussed for online store’s partnership, resources selection and application, and the impact of the services quality toward the strategic alliance performance. By taking the online-store alliance as a single case, and the resource contrast as unit of analysis a case study. For each unit of analysis, the degree of resource dependency, the contract goal and its achievement are carefully analyzed, and some research appropriations are generated to explain the influence of the online-store resources dependency toward the alliance performance. The major conclusion is the establishment of a strategic alliance will replenish the shortage of each partner’s resource. By resource dependency, the goal of alliance may be attained and a better performance will be also resulted. This study is aimed to act as a reference for the execution or modification of Taiwan e-commerce industry for their future or current strategic alliance activities, enable them to obtain the needed outside resources, enhance the business competency and flexibility to cope with the rapid changing and competitive environment of this industry.
Keywords：e-Store, Strategic Alliance, Resource Dependence
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