Analysis on consumers for the watch market-A student survey on basis of Chung Yuan Christian University
碩士 === 中原大學 === 數學研究所 === 90 === In recent years, our economy grows rapidly and the living standard is rising. Students nowadays choose their watches not just according to the functions but also to the looks for decoration. This paper uses some statistical tools to construct an analytical proces...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94176328122527136714 |
| Summary: | 碩士 === 中原大學 === 數學研究所 === 90 === In recent years, our economy grows rapidly and the living standard is rising. Students nowadays choose their watches not just according to the functions but also to the looks for decoration.
This paper uses some statistical tools to construct an analytical process, to develop a market segmentation and a market positioning for Chung Yuan Christian University students with statistical packages like SPSS and EXCEL, and finally to see the differences after market segmentation.
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