The Influence of Product Type and Product Information on Perceived Quality of Private Brand Product
碩士 === 真理大學 === 管理科學研究所 === 90 === One of the most interesting subject for marketers is to identity the factors influencing consumers’ purchase intention. Consumers’ purchase intention are usually determined by consumers’ perceived product quality. It is a trend for mass merchandise stores in Taiwan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60145720106439967032 |