The Study of Attribute with Product Familiarity
碩士 === 淡江大學 === 國際貿易學系 === 89 === Consumer Behavior is always the core of marketing research. To understand the needs of consumers could help us to provide the goods and services which could satisfy consumers. The processing of consumer decision is a series of procedures which before purchase decisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63459822574147482538 |