The development of enterprise conducting electronic commerce valuation mode it establish-regarding B2C website as the example

• Main Authors: Chin — Heng Shen, 沈景衡
• Other Authors: Yann - Jong Hwang
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/73234158347970240433

碩士 === 中國文化大學 === 資訊管理研究所 === 89 === Since the relative Internet products are making continuous improvement and pro-gress, they are making a huge strike against people''s life and the industry structure of the industrial and business society. Even though many enterprises invested a lot of man-power, software/hardware equipment, or relative resource and also hoped that can in-crease productive and marketing ability by using Internet technology, there are many unknown factors for the future. This research raises the feasibility of enterprises con-ducting electronic commerce''s estimation for Internet marketing in order to avoid aim-less investment. The research contents includes: First, the theories of electronic commerce shopping website configuring. Second, based on the relative theory, interview and survey the en-terprises which are on the business in order to get the evaluation of this research. Third, according to the evaluation, it used the statistics theory to discover the possibility of electronic commerce in order to estimate a new way of evaluation. The key factors of this research include: The consideration of service, products, technology, customer expectation, and competition. Putting these factors and weights together with Analytical hierarchy process to evaluate if the enterprise has the ability to develop electronic commerce''s marketing. The purpose of this research is to help the en-terprise to decide if they should get into the electronic commerce''s business.