| Summary: | 碩士 === 中國文化大學 === 資訊管理研究所 === 89 === A software company could use two strategies of sales. One is to support the standard software package to the user, and the other is to support the promotion of the standard software package to the user. The company needs not only to consider the normal cost but also the software development cost of quality. The extra cost which includes the normal cost and the cost of quality will be given attention when doing the promotion.
This paper includes three parts. Firstly, we will give the ‘definitions of policy of different objective marketing ’ under the promotion cases. external failure costs will be discussed. Secondly, Markov Chains Probability Matrix will be dis-cussed in considering product cost. I will build software risk Assessment model in his research, and it includes the analysis control and the making decision. Thirdly, a case study will be discussed. not only the analysis and discussion but also the ex-tended and future development will be given.
To do the data analysis result by three parts, we got a small groceries store in Taiwan, which uses the software designed by the company as the example. We fund that it helps software company doing cost valuation when using risk Assessment model. The research findings suggest a buyer to take the value creation as well as risk consideration simultaneously into account before pursuing activities.
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