| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 89 === This study tries to not only class the logic of designs whose forms are based on some reasonable visual connections but also examines their cognition from users. It first defined these visual connections as metaphor, simile, allegory, metonymy, and analogy, borrowed from linguistics and systematically analysed these complicated relationship with practical designs. It also compared the applications of various signs in the same type of the product and different products with the similar signs. Finally, it tried to investigate the differences of user’s perception according to different visual connections and explore their responses to the product forms, functions, and associations between the signs and the products. The main results and conclusions of this study are summarised as follows:
1.This study defined the visual connections between signs and products as metaphor, simile, allegory, metonymy, and analogy.
2.Different signs can be used to interpret the same product, for instance, the forms of the kettles are interpreted by borrowing fish, duck, penguin, and water. And the same sign can be used to interpret different products, for instance, the image of the bird can be used to interpret a kettle, cup, lamp, clock, desktop camera, and so on.
3.In the investigation of this research, it shows that the order of seeing the signs within the product forms is simile, analogy, metaphor, allegory, metonymy in sequence, the order of knowing the function by looking photos is metaphor, analogy, allegory, simile, metonymy, and the order of understanding the way of applying signs on the product form is giving to simile, metaphor, analogy, metonymy, allegory.
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