| Summary: | 博士 === 國立臺灣科技大學 === 企業管理系 === 89 === NPD was used as the context for the research because of its nature of knowledge creation; NPD management should emphasize cognitive team processes rather than purely social processes. The primary purpose of this thesis dissertation is to understand the role of integrators functions─absorb new product ideas and transform it into a clarify direction for NPD team member’s effort. This thesis proposed and empirically validated a knowledge integration process model of NPD where the relationships between antecedents (i.e. the degree of integrator’s absorb new product ideas), integrator’s transform ability and NPD outcome.
Data analysis on the 78 usable questionnaire was conducted with LISREL and involved confirmatory factor analysis and structural equation modeling. The findings evidenced substantial statistical support for the model and hypotheses. The finding show that (1) the simply of new product ideas, more multiple ability with new product idea provider, and the degree of integrator understanding team members increase the degree of integrator’s absorb new product ideas; (2) the more sufficient of integrator’s absorb new product ideas increase integrator’s transform ability; (3) the higher the integrator’s transform ability increase NPD outcome; (4) the degree of integrator’s absorb new product ideas is a mediate variable between three antecedents (the simply of new product ideas, more multiple ability with new product idea provider, and the degree of integrator understanding the team members) and NPD outcome; (5) integrator’s transform ability is a mediate variable between the degree of integrator’s absorb new product ideas and NPD outcome.
The dissertation makes a number of contributions. At the theoretical level, a knowledge integration approach to understanding NPD process is developed. At the practical level, suggestions are made as to how organizations may improve the knowledge creation by the role of integrator.
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