THE CONSUMER BEHAVIOR ANALYSIS AND MARKETING STRATEGY OF TELECOMMUNICATION SERVICE INDUATRY
碩士 === 國立臺灣大學 === 國際企業學研究所 === 89 === Marketing strategy must be developed on the basis of market information. Market information has to be acquired through market research. The objective of this research, using kinds of multivariate analysis to explore consumer behavior and extract market informati...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64639118022494323944 |