The Application of Conjoint Analysis to Firms'' Decision-a Case Study of Entry Mode Choices
碩士 === 國立臺灣大學 === 國際企業學研究所 === 89 === Regarding to foreign market entry strategy, there has been a large number of researches. Most of them are aggregate-based researches. However, the common weakness of the kind of research lies in it’s limited to infer only general, overall structure and assessmen...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72455777029058598131 |