A Study of Integrating R&D and Marketing Interface in Pharmaceutical Industry
碩士 === 國立臺灣大學 === 商學研究所 === 89 === Pharmaceutical industry is a unique industry with tremendous business opportunities and challenges. As changes from health authority, competing pressure within healthcare market, and expectations from shareholders increased, all of these have forced pharmaceutical...
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| Format: | Others |
| Language: | en_US |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46566031571358245391 |