| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 89 === A Strategic Selection Model for Manufacturer — Supplier Relationship
- From Manufacturer’s Point of View —
Abstract
In the business world, whoever serves the customer needs timely at the lowest cost wins the most part of the market. The real competition exists not between individual firms but rather between supply chains. Supply chain optimization through close linking of constituencies and seamless sharing of information and human resource is advocated yet seldom realized. Based on our observation to the real-life operations, strategic alliance should be just one of the alternatives instead of a solution to the manufacturer-supplier relationship in the supply chain. Through this research, we try to develop a selection model for manufacturer to decide on the optimal relationship with its suppliers of key components.
Firstly, a preliminary selection model is raised according to theory and literature review. Case studies on three manufacturers coming from different industries are then conducted through deep interviews to verify the accountability of the selection model.
In conclusion, a manufacturer could choose a relationship (among market exchange, long-term contract, enhanced relationship, and strategic alliance) with its key component supplier based on two dimensions:
1. Its relative power with the supplier
2. Its competitive strategy
The selection model is only good when the attributes of the key component and the supplier directly contribute to the constitution and maintenance of the competitive strategy of the manufacturer.
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