The Effects of Option Framing on Consumer Decision
碩士 === 國立臺灣大學 === 商學研究所 === 89 === This research is directed at exploring the possible effects of initial preference point and decision-making option framings on consumers’ psychological reactions, decision processes, and final actions. Two different option framings ("Adding alternatives to a s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07984457945020348080 |