A Study on the Application of Customer Relationship Management for the Biotechnology Contract Research Organizations in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 89 === [Abstract] The purpose of this study is to explore, by learning more about the characteristics of the value chain in biotechnology industry, how Customer Relationship Management(CRM) could be applied to strengthen the core competence advantage, to biotec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44099147861011499087 |