兒童書店發展歷程研究---以台北市兒童書店為例

• Main Author: 劉慧玲
• Other Authors: 鄭雪玫
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/40057454184558798169

碩士 === 臺東師範學院 === 兒童文學研究所 === 89 === Bookstore business is an ancient commercial behavior. Its commodity, book, is an important media for spreading culture. Therefore, the development of the bookstore business of an area can be deemed as part of the cultural developing history. Children’s bookstore is the special type of the ancient commercial behavior, that emerges lately. The evolution of its managing model is deeply influenced by environment, social and economic background, and it reflects the social demand, the quality of children’s reading environment and the change of educational policies of an area. The purpose of this research is to record the historical trace of the children’s bookstores in Taipei, and explore the influence of social environment, educational policies and economy on the development of children’s bookstores; then, the different managing models of the recorded children’s bookstores are compared and analyzed, so as to induce the managing advantages and blind spots of each managing model. The representative cases have been selected, deeply interviewed and investigated, and they are recorded and arranged according to the four aspects, space, exhibition, personnel and activity, to observe if they meet the requirements of the professional children’s bookstore and understand which managing model most approximates the standard of the professional children’s bookstore. Through historical study and case analysis, the trend and development of future children’s bookstores can be predicted. The data-collecting method includes using the analysis of native and foreign related literatures to induce the necessity that children’s bookstores are developed into professional bookstores. Both literature analysis and site observation are performed to record the developing history of the children’s bookstores in Taipei; besides, the motivation of opening a children’s bookstore, space design, exhibition, store personnel and service activities are surveyed by way of case interview and observation. According to the managing model, the children’s bookstores in Taipei can be divided into three types: retail department of children’s books of publishing companies, section of children’s books of chain bookstores, independent children’s bookstores. The three types have their own prosperous period respectively: the managers who run the retail department of children’s books of publishing companies prevail before 1980’s; the chain stores emerge in 1980’s; the independent children’s bookstores have been developing rapidly since the end of 1990’. In general, the market of children’s books is becoming mature and the children’s bookstores are heading toward professional service. According to the analysis of this research, the developing trend of future children’s bookstores will be focused on two major types, large-scale chain management and small-scale professional management.