The Competitive Strategies of the consumer banking

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 89 === Given an opening up to the financial market, the war in the banking industry is raging on. With an ever-increasing weighting of direct finance and highly homogeneous services provided by banks, all are scrambling to win the hearts of clients’ by proactively...

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Bibliographic Details
Main Authors: Huang, Cheng-Hsuan, 黃正炫
Other Authors: Goo, Yung-Chia
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/85264239688984872930