考慮重覆購買之創新擴散模型與實證研究
碩士 === 國立臺北大學 === 企業管理學系 === 89 === The innovation diffusion of new product becomes more and more important.We consider of repeat purchase to re-model Bass diffusion model in the thesis and discuss the influence of repeat purchase on Bass model.Then ,we build a new model to simulate the market under...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72203740813274462165 |
| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 89 === The innovation diffusion of new product becomes more and more important.We consider of repeat purchase to re-model Bass diffusion model in the thesis and discuss the influence of repeat purchase on Bass model.Then ,we build a new model to simulate the market under the repeat purchase and impliment the real sales data.To the end we check the performance of the new model and conclude that the new model shows high performance for some specific product and Bass model would more close to the real market when consider of repeat purchase.
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