The use and performance of chinese characters on advertisement

• Main Authors: Sunny, 許光晴
• Other Authors: 蘇茂生
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/80839104964978831366

碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 89 === The purpose of this research is to emphasize the fundamental element and significance in a plane advertisement by way of the conference on documents and analysis of characters. To regard as possibility of follow-up reference, we should search or detect the connotation and meaning on shape, balance, ratio, size, color and arrangement of the characters. The function of the characters could transmit messages successfully in the domain of design. In order to enhance the vision of layout design and the effect of transmission, we should make use of the appropriate characters to show off a tableau of harmony and interest. The characters, which possess artistry and take account of the transmission of vision, are the topic for study on plane advertisement nowadays. The purpose of this research makes the Chinese characters to be the key subject that classifies and adjusts character-design on transmission of vision into performance and representation. The purpose is to show the interest or implication or taunt or imagination or even criticism of characters. In order to develop the theory and reality in balance on individual creation, we should expect to show the design of characters by media and technique.