| Summary: | 碩士 === 臺中師範學院 === 國民教育研究所 === 89 === The purpose of this study was to investigate elementary children’s television literacy and parental mediation on children’s television viewing.
According to the literature review, the “Questionnaire of Children’s Television Literacy” and the “Questionnaire of Parental Mediation on Children’s Television Viewing” were developed. A total of 11 elementary schools, 794 subjects were sampled from two different areas: Taichung city and Taichung county. The major finding of this study were as follows:
1. The results show that children have better performance on television technologies, television categories, and television language, but aren’t so familiar with television agencies, television audience, and television representation.
2. The effects of children’s age, study location, parents’ educational degree on television literacy were significant, 6th graders were better than 4th graders, city students were better than county students, higher parents’ educational degree were better than lower parents’ educational degree. The effects of gender and teleview hours on television literacy were not significant.
3. In the three distinctive dimensions of parental mediation, evaluative mediation and restrictive mediation were more often used than unfocused mediation.
4. The effects of children’ gender, school location, and fathers’ educational degree on restrictive mediation were significant. The effects of children’ gender and school area on evaluative mediation were significant. The effects of children’ school location, and mothers’ educational degree on unfocused mediation were significant.
5. There were significant positive correlation between elementary children’s television literacy and parental mediation on children’s television viewing. Particularly, evaluative mediation and restrictive mediation have high correlation with television literacy.
6. The best predictor for television literacy was the variable of age.
Based on the results, this study made three suggestions for parents, educational administration institutions and future study.
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