The criterias for advertiser/agent selecting Ad Network

碩士 === 國立中山大學 === 企業管理學系研究所 === 89 === Because of the community difference of Internet user, the new media can spend the most economgic advertising expenses to contact with target customer. But according to the IAB(Internet Advertising Bureau)report, 72% IA (Internet advertising) revenue was hold by...

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Bibliographic Details
Main Authors: Hsieh-Hsiung Cheng, 鄭謝雄
Other Authors: Jun-ying Huang
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/10653187965148626324