Planning Marketing Information System for an Agribusiness Organization─A Case Study for The Pure Green Organic Vegetables Distribution Center

• Main Authors: Meichuan Cho, 卓美涓
• Other Authors: Wenchi Huang
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/09783648424932113141

碩士 === 國立屏東科技大學 === 農企業管理系 === 89 === A case study on the Pure Green organic vegetables distribution center was conducted to help the case organization to plan a Marketing Information System (MKIS) to enhance its overall performance in the market place. There are four major objectives in this search: 1.To examine the conditions and steps to be taker for introducing a MKIS. 2.To construct a practical framework MKIS for agribusiness organization that engaged in production and marketing activities. 3.To lay out the sources of information and the requirements on software, hardware and communication equipment for the MKIS. 4.To plan the MKIS operating system for the Pure Green organic vegetables distribution center. In depth interview with the director and staffs of the distribution center was conducted. The basic idea of a Marketing Information System was then communicated to the staffs. Then the specific characteristics and needs of the case organization was considered in building the marketing information system. Finally, was obtained framework for the Marketing Information System was outlined for the case organization. Keywords: Marketing Information Technology, Distribution Center, Agribusiness Organization. Planning Information System