The Study of the Relationship Between Store Images And Purchase Behaviors of Home Furnishings Stores in Taipei

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === This essay aims to study the importance of store images of home furnishing stores and the measurement on customers’ satisfaction of store images from the customers’ point of view; to understand how customers feel about the store images of home furnishing sto...

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Bibliographic Details
Main Authors: Hung-Jung Hsu, 許宏榮
Other Authors: Fuh Yeong Kuan
Format: Others
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/16379872009069765587