A Case Study of Influences Leading to Price Indifference in the Children Apparel Market:

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === Abstract Recent years, children have taken over the central position in the modern nuclear family as consequence of rising national living standard and declining birth rate. Parents are willing to expend additional monetary means in exchange f...

Full description

Bibliographic Details
Main Authors: Chii-Hsien Yen, 葉啟憲
Other Authors: Ting-Jui Chou
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/93784071495202822431