A Study of Consumer Involvement in Books and the Factors that Influence Choice of Bookstores
碩士 === 國立東華大學 === 企業管理學系 === 89 === The purpose of the study is to analyze the consumer’s level of involvement in books and to use involvement as the segmentation variable to divide the book market into segments. The study was based on three types of factors that cause involvement, and segmentation...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74210208457376646196 |