Analysis of the profitable factors for the retailer launches private brands for sold
碩士 === 國立彰化師範大學 === 商業教育學系 === 89 === It’s more and more popular that the retailers improve their channel profit by introducing private brands. For example Carrefour, Markor, 7-11, and Welcome in Taiwan, all of them introduce many private-brand products. In this paper, we explore the best...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43152518898667601682 |