The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions

碩士 === 國立中央大學 === 企業管理研究所 === 89 ===

Bibliographic Details
Main Authors:	Yu-ching Pan, 潘雨青
Other Authors:	J. H. Lin
Format:	Others
Language:	zh-TW
Published:	2001
Online Access:	http://ndltd.ncl.edu.tw/handle/90975461772629426178

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spelling	ndltd-TW-089NCU001210462016-01-29T04:28:17Z http://ndltd.ncl.edu.tw/handle/90975461772629426178 The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions 廣告重複與內容差異對品牌不一致延伸之影響 Yu-ching Pan 潘雨青碩士國立中央大學企業管理研究所 89 J. H. Lin 林建煌 2001 學位論文 ; thesis 84 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中央大學 === 企業管理研究所 === 89 ===
author2	J. H. Lin
author_facet	J. H. Lin Yu-ching Pan 潘雨青
author	Yu-ching Pan 潘雨青
spellingShingle	Yu-ching Pan 潘雨青 The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
author_sort	Yu-ching Pan
title	The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
title_short	The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
title_full	The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
title_fullStr	The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
title_full_unstemmed	The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions
title_sort	effect of advertising repetition and variation on consumer perceptions of incongruent extensions
publishDate	2001
url	http://ndltd.ncl.edu.tw/handle/90975461772629426178
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The Effect of Advertising Repetition and Variation on Consumer Perceptions of Incongruent Extensions

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