The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment
碩士 === 國立中央大學 === 企業管理研究所 === 89 === The management of buyer time perception by service businesses may be critical to customer satisfaction. Many relevant literature from architecture, environmental psychology, and marketing all focus on how do the service environment elements (e.g., color, music) i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90754419242188548653 |