The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment
碩士 === 國立中央大學 === 企業管理研究所 === 89 === The management of buyer time perception by service businesses may be critical to customer satisfaction. Many relevant literature from architecture, environmental psychology, and marketing all focus on how do the service environment elements (e.g., color, music) i...
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ndltd-TW-089NCU001210372016-01-29T04:28:17Z http://ndltd.ncl.edu.tw/handle/90754419242188548653 The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment 賣場視聽環境對消費情緒、時間知覺及賣場滿意度的影響--以虛擬電子專賣店為例 LI YI WEN 李逸文 碩士 國立中央大學 企業管理研究所 89 The management of buyer time perception by service businesses may be critical to customer satisfaction. Many relevant literature from architecture, environmental psychology, and marketing all focus on how do the service environment elements (e.g., color, music) influence affect and time perception. But, most studies about service environment will adopt the field experiment to do the research. In field experiments, the independents will not be controlled easily, and the results will be affected by other uncertain factors. Hence, this study will adopt virtual store as the tool to test the effect of service environment on affect, time perception and the satisfaction. Due to the convenient of controlling independents, using the virtual store as the tool will get the result not be influenced by other factors. Also, this study will investigate the effect of six independents (hue, lighting, music style, familiarity, volume and broadcast) on purchase behavior at the same time and get the complete effect from specific service environment element. 林建煌 2001 學位論文 ; thesis 106 zh-TW |
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碩士 === 國立中央大學 === 企業管理研究所 === 89 === The management of buyer time perception by service businesses may be critical to customer satisfaction. Many relevant literature from architecture, environmental psychology, and marketing all focus on how do the service environment elements (e.g., color, music) influence affect and time perception. But, most studies about service environment will adopt the field experiment to do the research. In field experiments, the independents will not be controlled easily, and the results will be affected by other uncertain factors. Hence, this study will adopt virtual store as the tool to test the effect of service environment on affect, time perception and the satisfaction. Due to the convenient of controlling independents, using the virtual store as the tool will get the result not be influenced by other factors. Also, this study will investigate the effect of six independents (hue, lighting, music style, familiarity, volume and broadcast) on purchase behavior at the same time and get the complete effect from specific service environment element.
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林建煌 |
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林建煌 LI YI WEN 李逸文 |
author |
LI YI WEN 李逸文 |
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LI YI WEN 李逸文 The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
author_sort |
LI YI WEN |
title |
The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
title_short |
The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
title_full |
The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
title_fullStr |
The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
title_full_unstemmed |
The Effect of Service Environment on Purchase Behavior-Virtual Store Experiment |
title_sort |
effect of service environment on purchase behavior-virtual store experiment |
publishDate |
2001 |
url |
http://ndltd.ncl.edu.tw/handle/90754419242188548653 |
work_keys_str_mv |
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