A Web-based Customer Relationship Management System for IC Design Point of Sales

• Main Authors: wen-hsiang Liu, 劉文祥
• Other Authors: Ruey-shun Chen
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/26p65y

碩士 === 國立交通大學 === 資訊管理學程碩士班 === 89 === As the internet financial age approaches, the challenges along with new opportunities that present themselves are greater than that of the past and Taiwan increasingly advance into this globe market, Globalization becomes an important indictor. However, to become more and more competitive in an increasingly aggressive market being able to feel the pulse of the market is essential. To do this, gathering accurate market information is key factor during which geographical and regional considerations must be taken into account. For companies, which are attempting to penetrate these overseas regional strongholds, the necessary and correct choice of overseas agent and representatives is key point. The main purpose of this thesis is to discuss how to manage such agents to ensure that the most up to date market information and other policy making information is relayed back to company in the quickest way possible The thesis refers to integrate marketing information management architecture and combine new concept of the thesis that raise a new management agents concept(P.O.S) of IC design Company. It can develop reality project. The study focuses on producing commercial electronic IC of IC Design Company. By ways of the following methods：(1)IC design message push to customer in web publish technology. (2)Problem and tracking system：Understanding customer’s question and tracking the question until finish this question.(3)Upload store information system：IC design Company understands agency store information and combines ftp technology.(4)Take advantage of ODBC and CGI technology that combines database offer data query interface. To sum up , this thesis concludes ︰Take advantage of web base technology to create a web-based customer relationship management system that agency that agency pass its marketing information and store information . In order to understand agency marketing and store ability for customer relationship management﹙CRM﹚ system and analysis what do customer want .Directly customer in the grasp of IC design company and increase customer satisfactory. Agency may get knowledge 、fund and necessary support to act communication bridge between IC design company and agency. I hope the thesis contribute a conscience to development management agency for IC design companies