| Summary: | 碩士 === 國立交通大學 === 科技管理學程碩士班 === 89 === The purpose of this research is to find an e-commerce business opportunity in Taiwan’s refrigeration and air conditioning market.
The characteristics of this market, e.g. the business transactions, the technical complexity, the relationships among suppliers, system integrators, distributors, retailers and buyers are analyzed.
A website specialized in refrigeration and air conditioning is established with contents in market information, technical information, and transaction information etc. At the beginning, the thorough domain knowledge is the main attraction for suppliers and purchasers to visit this website.
This research documented the whole process of establishing this website, from the early planning, configuring to the implementation. This experience can serve as reference to other people interested in establishing an e-marketplace.
|
|---|
