Critical Solutions to EMS NPI -- Case Study

• Main Authors: Jui-Lung Yu, 游瑞龍
• Other Authors: Rong Kwei Li
• Format: Others
• Language: en_US
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/27579050930377965572

碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 89 === Electronics Manufacturing Service is one of the most important business models both in Taiwan and China. The effectiveness of New Product Introduction is the critical core competing factor of EMS industry. This thesis is trying to discover EMS NPI key success factors. Also, "Critical Solutions to EMS NPI -- Case Study" is based on the experiences and stories happened in 1999 and 2000, when I worked for C Company, and gained the great opportunities to get involved in those projects. Since EMS is facing challenges of short time-to-market, low cost competition, ever-growing global market demand than local market competition and worldwide logistics instead of domestic supply. Successfully develop and implement an unique NPI process will provide a competitive edge. There are five fundamental characteristics of the competitive NPI process. Three of them are unique characteristics to EMS NPI, which are (1) multiple projects with multiple locations, (2) engineering, material and data transfer concurrently and (3) global strategy and local execution effectiveness. The other two are also important to EMS NPI but common to any other industrial competition, which are speed and cost effectiveness. NPI process is a linkage between OEM, the brand owner; EMS, the manufacturing service provider and the market. Both OEM and EMS should be matured in the new product introduction process to ensure the market been fulfilled effectively with high speed and low cost. There were three selected cases, the first one is OEM, the second is a product designer, and the third is a typical EMS. The purpose is trying to express the NPI issues from different angles. The first one is an OEM, B Company story that tells about the difficulties of its NPI program start-up, especially the weaknesses on material management and engineering design of NPI system. Their impacts are reflected on designing for material availability, management maturity on material, too much customized parts and too many local small supplier without global support, internal part numbering system are very difficult to link with common parts market which constrained material availability and project ramp up. A Company is selected as a product designer for the OEM. It''s a story about the NPI issues on outsourcing a D Company notebook personal computer to Malaysia. Also, it''s selected with the purpose to check a typical Taiwanese player''s NPI issues. Very significant, the issues occurred on material management and the design infrastructure created an impact on its material supply base during the product start-up stage. C Company is selected as example of typical EMS, with its strengths on material, marketing, common process and production integration in its NPI system.