Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 89 === The online sales in Taiwan is about NTD 400 millions in the Year 2000, and this amount is more than twice of the Year 1999. Even if the online sales in many countries do not reach one percent of the overall retail sales, such like United States and Japan, it is inappropriate to neglect the trend of increasing online sales.
Internet seems an emerging channel to business, especially to retail industry. A retailer plays a role as an intermediary to save transaction cost for producers, and Internet has the same function as well as retailers. Is Internet a substitute or complementary for physical retailers? The level of e-commerce adoption by physical retailers is the exact answer for the question.
This research focuses on the physical retail chains in Taiwan to analyze the scenario of e-commerce adoption. A quantitative approach for grading websites will be derived to perform investigation in this research. Based on the different product features, thirteen retail sectors are divided to show their own positions in the e-commerce development map. In addition, by comparing the physical retailers with the pure e-retailers, this research will find the difference of online transaction development between these two industries.
Is the technique a big problem for physical retailers to involve e-commerce? This research provides an online retail prototype in the end. This prototype is created according to the research framework. Physical retailers could refer to this online retail prototype not only to comprehend the online activities, but also to further construct their own websites to develop online business.
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