Entry Mode Choice for the Mainland China Market - A Comparative Analysis of Taiwan Firms
碩士 === 國立交通大學 === 經營管理研究所 === 89 === This study explores the antecedents of market entry mode choice in China market. China is the brightest market in the world. With its vast population, China is the world''s seventh-largest economy. Since China has great market potential, deciding the ap...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02395511493491477698 |