Strategic Management of Taiwan’s Home Networking Industry Using the Environment-Organization-Coopetition Model

• Main Authors: Kuan Tsan Huang, 黃琨璨
• Other Authors: Shang-Jyh Liu
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/01228186840736540846

碩士 === 國立交通大學 === 科技管理所 === 89 === Strategic Management of Taiwan’s Home Networking Industry Using the Environment-Organization-Coopetition Model Student: Kuan-Tsan Huang Advisor: Dr. Shang-Jyh Liu Institute of Management of Technology National Chiao Tung University Abstract Globalization and digitalization have caused great impacts in the internet era. It changes the industrial game rules, business models and competition patterns, as well as our life styles. The emergence of home networking industry is triggered by the internet connection and widespreaded home PCs. Taiwan’s computer networking companies have been engaged in design improvement, effective cost control, strategic alliances with major customers, and key component development. Nevertheless, the threat imposed by low cost competition has exerted challenges to Taiwan’s networking industry. This study conducts a strategic analysis for Taiwan’s home networking industry. It applies the model with three dimensions of industrial environment, organizational competence, and co-opetition. Key success factors are found, and Taiwan’s Strengths, Weaknesses, Opportunities, and Threats (SWOT) are also analyzed. The results serve as a vehicle of business strategies for the chipset making, system design and manufacturing, and brand marketing. It concludes that the chipset makers ought to look for research and technology partnership to upgrade their value positioning. The system integrators should outsource its production and focus more on system design with high added values, facilitate better service to its customers, and pursue stronger links with chipset makers for better deals with lower costs. As for the brand marketers, this study proposes to provide one-stop solution jointly with the broadband and hardware service providers, to enhance the added-value of software, and to make early moves towards the developing markets as Europe, Korea and Japan.