A study about how consumers’ search motive, search cost and search efficiency influence their information search behavior on the Internet.
碩士 === 國立成功大學 === 國際企業研究所 === 89 === Information search is the principal application on the Internet; because Internet can help consumers to compare the price and the attribute of the product, advance the economic benefit of market. Besides, it can also make consumer consider more products under low...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71925660242403608290 |